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De slaagkans van uw e-commerce project

Is uw e-commerce project levensvatbaar? Zit er winst in? Op welke termijn? Baldwin onderzoekt het en formuleert heldere adviezen.

Uw e-commerce project: haalbaar of niet?

Webshops kunnen toppen of floppen. De slaagkans met wetenschappelijke exactheid voorspellen is onmogelijk. Daarvoor is e-commerce nog veel te jong. Toch zijn er een aantal punten die u best grondig aftoetst voor u zich in het avontuur stort.

Ons vooronderzoek: grondig en concreet

  • Dankzij ons eigen onderzoeksmodel krijgt u snel een realistische kijk op de haalbaarheid.
  • We komen uitgebreid luisteren en challengen uw verwachtingen & plannen.
  • Samen met u blikken we vooruit op lange termijn.
  • U krijgt na afloop een duidelijk en eerlijk analyse- & adviesrapport.

Baldwin toetst uw e-commerce plannen af in 4 stappen

1. Uw motivatie en verwachtingen:

  • Wat wilt u gaan verkopen in uw webshop?
  • Hoe ziet de marktomgeving eruit?
  • Hoe gaat u zich organiseren?
  • Wat wilt u met uw e-commerce project bereiken?
  • Welke winstmarges hebt u voor ogen?
  • …

2. Het unieke karakter van uw product, dienst of aanpak:

  • Verkopen andere Belgische en/of buitenlandse webshops vandaag al iets gelijkaardigs?
  • Biedt u een goedkoper alternatief voor bestaande producten of diensten?
  • Komt u met uw vernieuwende aanpak tegemoet aan werkelijke consumentenbehoeftes?µ
  • Is uw assortiment zo breed of net zo gespecialiseerd en nichegericht dat u ermee kunt uitgroeien tot dé online referentie in binnen- en/of buitenland?
  • …

3. Uw online concurrenten:

  • Wie zijn uw belangrijkste binnenlandse en buitenlandse concurrenten? Welk marktaandeel halen ze?
  • Hoe situeren uw prijzen zich ten opzichte van die van uw concurrenten?
  • Welke online marketingmiddelen zetten uw concurrenten in? Met welk succes?
  • ….

4. Relevante zoektermen voor uw product of dienst:

  • Via welke zoekwoorden en hoe vaak zoeken consumenten op internet naar uw product of dienst?
  • Welke zoekwoorden spelen uw concurrenten uit en hoe goed scoren ze daarmee?
  • Wat kost het om klanten naar uw website te halen via zoekwoordavertenties (SEA – Search Engine Advertising)?
  • …

Laten we samenwerken

Wil je een nieuw project opstarten of ben je het aan het overwegen? Vertel ons erover. Hoe meer we erover weten, hoe beter we onze eerste kennismaking kunnen voorbereiden. Want we komen graag voorbereid. Altijd. Vul dus het projectformulier in en we contacteren je asap voor een afspraak.

Een offerte aanvragen

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